DMOs (Destination Management Organizations) or Tourism Boards play a pivotal role in promoting tourism and attracting more visitors into specific regions. They have thousands of members affiliated with them, such as tours/activity operators, hotels, and ground transportation providers etc, each looking for newer and more cost-efficient channels of distribution to maximize their profitability.
Also, agents & travelers are getting tech-savvy and increasingly using the internet to research and promote destinations, and DMOs need to stay up-to-date with these technology trends to stay at the forefront of destination marketing.
TravelCarma helps DMOs get higher returns on their marketing efforts through a sophisticated channel marketing and online distribution solution.
Using our platform, DMOs can significantly enhance the value they provide to their members and offer them tools that would help them drive more revenue.
We will add a multi-product booking engine into the DMOs existing website. This will allow visitors and agents across the world to search and book travel products on the DMO website, driving considerable revenue for the destination.
We can also provide them a brand new destination portal if required, along with a CMS for easy content management where DMOs can showcase popular locations, top experiences, hot deals, upcoming events, featured hotels in the region and much more.
To help DMOs expand their online presence, we also provide them micro-sites based on specific market segments (Wellness Tourism, Adventure Tourism, MICE, and Cruise etc).
This will enable them to run targeted campaigns across various demographics and drive traffic to these websites to maximize engagement and conversions. It will also benefit them in SEO, as websites with targeted content would improve the overall search rankings, particularly for long tail keywords, eg. best destination for adventure lovers in the Caribbean.
On the same platform we also offer co-branded, mobile-friendly websites with booking engines for the members where they can showcase their own products and deals.
These websites would be connected to an inventory management system in the back end and allow clients to book directly from the members, with the member branding in all the travel documents.
The platform also provides DMOs with an Inventory Management system with individual logins to their affiliate members. Their members will be able to load their inventory along with rates, allocations, policies, inclusions & exclusions, promotions, photos etc.
We also provide a package builder to help members combine multiple items from their inventory into day-wise itineraries for agents to book online. They can either access the products from the inventory management system or add them manually into package.
The solution will provide a comprehensive admin system to help DMOs and their members to manage various aspects of their business from a single interface.
Here the DMO would be able to manage members and their pricing and commissions, manage bookings, access sales and accounting reports and more.
This solution will help DMOs generate more engagement and provide a single interface for travelers and agents to plan and book trips for a particular destination. All our websites are mobile friendly, providing a seamless planning and booking experience to your customers across all devices.
Having micro-sites with dynamic, bookable content will have a positive impact on the SEO for the DMO and improve rankings for destination specific searches
Since the DMO will be helping members get more exposure and revenue through their own private label websites, they can charge a transaction fee and/or a fixed subscription from the members on the bookings made through those portals.
Helping members generate more traffic and bookings will foster greater loyalty among the members and inspire them to work harder to promote their respective destinations. It will also help DMOs expand its member base by attracting more businesses to join in.
TravelCarma will host the entire solution on its secure cloud server and provide complete technical support so the DMO won’t have to worry about the technology part and they can focus on promoting the destination
The ability to showcase and sell their products on the DMO website (which attracts a high volume of visitors) would provide enhanced branding and exposure.
Through their own private label websites for both web and mobile, members would also be able to showcase their products to their customers and offer them the facility to book online with instant confirmation.
With the inventory system the members would be able to manage their entire inventory and rates on a single platform.
Slow agent response leads to lost opportunities and our solution will ensure this won’t happen. Your agents would be able to package products, create quotes & make bookings using live rates in minutes to help them convert customer interest while it’s alive.
The members will be able to access in-depth reports to track their bookings, commissions owed to the DMO, payments receivable from customers etc.
To see how TravelCarma Solutions can help your business, please fill out this short form and one of our sales experts will get in touch with you as soon as possible.
Please note that our solutions are suitable only for companies that have their own inventory, either in the form of XML APIs or Direct Contracts. So if you have inventory, we'd love to talk to you! However, if you are looking for a system with inventory, we advise you to look elsewhere.
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