Why Travel & Hospitality Companies Should Never Ignore Customer Reviews

With more and more people using the internet to plan and book travel, online user reviews have become extremely crucial for travel providers. According to studies, 85% of consumers read up to 10 reviews before they feel that they can trust a business. They've become such a strong driving force in traveler decision making that many Travel companies now use them to promote their brand to potential customers.

Read this e-book to understand:

  • Why online user ratings and reviews are so important for travelers
  • Benefits of positive reviews for Travel firms
  • How Travel firms should deal with negative reviews

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