Jacksonville, 27 Sept 2010: After comprehensive research on user browsing patterns of social media platforms namely Facebook and twitter TravelCarma.com has successfully launched its Facebook Booking Engine for Hoteliers and Travel portals across the Globe. The Facebook travel solutions package of which the booking engine is a part is an add-on to TravelCarma's suite of online solutions for the Travel & Hospitality Industry.

"It's been a tremendous achievement for us to launch this futuristic Facebook booking engine for all our customers which will help them get more business and stay ahead of competition in today's volatile markets, said Saurabh Mehta, Founder and CEO of TravelCarma. It is a part of our holistic strategy towards social media which allows us to derive maximum quantifiable benefits for clients from this powerful viral marketing medium. "This serves as a milestone in our effort to continual improvement and development which is an integral part of our organization philosophy"

TravelCarma's Facebook Booking Engine provides the following features:

• Direct Search of Inventory and Rates from client's existing Facebook page that has already generated considerable fan following or can use a new one
• Ability to showcase bookable/enquirable hot deals and packages on Facebook
• Results of Search displayed directly on Customers Website, thereby not loosing Brand Identity
• Increase traffic to client's website
• Single Sign-on for Facebook Users to book from client's travel portal.

Other powerful social media features would be:

• Ability to share (on facebook page) and Tweet (on Twitter public timeline) deals and packages the moment they are launched on the site. This would allow site administrators to broadcast from a single entry point.
• Provide ways for consumers to "like", "share" and "tweet" deals, content etc. This will help our clients to generate "word-of-mouth" publicity, which is considered to be the best marketing strategy so far.
• Consumers can share their itinerary/plan with their Facebook friends and colleagues or "Twitter" followers for their comments.
• Capture visitors who come via Facebook automatically into site's registered customer database (with permissions)
• Our Planner/Itinerary module also allows users to share individual portions of itinerary or planner on "Facebook" and "Tweet" the same.